I made this presentation at the London Twitter Developers Nest 7 in 140 seconds. The idea is that there is too much confused and overly complicated talk about Social Media ROI. Social Media ROI is no different than ROI from other activities. I hope this presentation explains ROI in a simple way and how you can tie social media activity to ROI.
If you’d like more complete coverage of the Twitter Developers Nest #7, head on over to Mobile Industry Review where Ewan Macleod gives complete coverage. And be sure to check out his fantastic presentation on the mobile industry which you’ll find in the same article.
Another big thanks to PayPal X for providing the beer and pizza and I should also give credit to Olivier Blanchard and his Basics Of Social Media Roi which inspired me to attempt this. Finally, don’t forget to check out Twitter Developers Nest London